If you do decide to go for it and are worried that you may not like it, just keep a backup of your current templates/layout. Dive in head first and run it for a week or more and judge the results for yourself. If you don’t like it you can always go back to the old design relatively easy with no other loss than a little time.

Advertising is all about testing.

This is my first entry in the Advertising Makeover series I will be putting together. While doing my normal daily routine I came across this post by J.D. over at Evolution. It seems J.D. has attempted to run advertising in…

- If you had my layout the way it is right now, where would you put the ads?

- Is it worth considering a three-column layout?

It may help you. It may not.

I’ll tell you now though, an adstrip positioned where you have it now (low on the right navbar) will result in dismal clicks. Across the top and top of left navbar are where it’s at.

As Steve Pavlina said in his recent excellent post on making money from your blog, if you’re going to do advertising “don’t take a half-assed approach. Either be full-assed or no-assed.”

As an aside I have had exactly 0 complaints about ads on Diggers Realm. If you have valuable content most people won’t care. So if that’s one of the reasons you’re “tucking it away” so far down on the page, don’t be so worried.